SHOPLOOOH Campaign

Pink October 2026

by Brand Marketing on Oct 21, 2026
Pink October 2026
The SHOPLOOOH team laughing together in the pink Being Alive Is the Special Occasion Tee
Pink October by SHOPLOOOH

Being Alive Is the Special Occasion.

Pink October · Year Three

Three Years, One Purpose.

As a women's clothing brand, breast cancer awareness has always been a cause close to our hearts. For the third year in a row, we're continuing our Pink October initiative with a specially designed SHOPLOOOH Tee.

The SHOPLOOOH team making heart shapes with their hands Four friends making a heart together in the Pink October tee

We spend a lot of time thinking about how women feel in what they wear — the fit, the fabric, the quiet confidence of getting dressed for the day. Caring for the woman inside the clothes matters just as much.

Each year carries a different message, but our purpose stays the same: to raise breast cancer awareness, encourage more women to care for their breast health, and show love and support to the breast cancer community.

Four friends laughing together in the Pink October tee
Pink October 2026 ft. Elle Onni

A Story of Courage, with Elle Onni

“True courage isn’t about being fearless. It’s about facing your fears, even when you’re scared.”

Elle Onni in the pink Being Alive Is the Special Occasion Tee by a lake — Pink October 2026 ft. Elle Onni

This Pink October, we invited Elle Onni to share her journey with breast cancer.

After undergoing three surgeries, her perspective on life has changed. The little moments we often take for granted, from sharing a meal with loved ones to simply enjoying everyday life, have become reasons to celebrate.

Through her story, Elle also hopes to encourage more women to prioritise their breast health, reminding us not to let fear hold us back from getting checked. Because early detection can make a difference.

Her journey is a heartfelt reminder that life itself is worth celebrating, and taking care of our health is one of the ways we cherish it.

Read Elle Onni’s Full Story→
Breast cancer in Malaysia

Did You Know?

In Malaysia, 1 in 23 women

may develop breast cancer before the age of 75.

Source · Malaysia National Cancer Registry Report 2017–2021 · National Cancer Institute, MOH (2024)
At a glance
Line illustration of a woman wearing a pink ribbon Breast cancer is the No. 1 most common cancer among Malaysian women. 32.4% of cancers in women, 2017–2021
Line illustration of a medical clipboard Nearly 1 in 2 staged cases are found at stage III or IV. 49.7% of staged cases, 2017–2021
Line illustration of a raised fist wrapped in a pink ribbon The good news? Early detection can lead to better treatment outcomes.

Paying attention early is one of the kindest things we can do for ourselves.

Close-up of hands resting on the hem of the pink Being Alive Is the Special Occasion Tee
A gentle reminder

Taking care of yourself is also a way of celebrating life.

We often wait for birthdays, anniversaries and milestones to celebrate life. But perhaps simply being here, with the people we love, on an ordinary afternoon, is already reason enough.

That’s the thought embroidered onto this year’s Tee: Being Alive Is the Special Occasion. And taking care of yourself is one of the ways we celebrate it.

No perfect time to begin, and no reason to feel behind. Just a few small habits, kept with kindness.

Know what’s normal for you

How your breasts usually look and feel — in the mirror, in the shower, whenever feels natural.

Notice unusual changes

A new lump or thickening, a change in size or shape, dimpling or redness, or changes to the nipple.

Don’t ignore persistent concerns

If something stays or keeps coming back, it deserves attention. Most changes aren’t cancer — still worth checking.

Professional breast check-ups

Make breast health a part of your self-care.

Knowing your body is a beautiful start, but it doesn’t replace professional care. Regular self-examinations and appropriate screenings can help you take care of your breast health at every stage of life.

Every month, at Every age
Breast Self-Examination (BSE) Once a month Make it a monthly habit to check your breasts and become familiar with how they normally look and feel. Look out for any unusual changes, such as lumps, skin dimpling or nipple changes.
Age 20–39
Clinical Breast Examination (CBE) Every 3 years A breast examination performed by a doctor or trained healthcare professional.
Age 40–49
Clinical Breast Examination (CBE) Every year Speak to your doctor about whether a mammogram is recommended based on your individual risk.
Age 50–74
Mammogram Every 2 years Alongside clinical breast examinations as advised by your healthcare provider.

Family history? If breast or ovarian cancer runs in your family, speak to your doctor about starting screening earlier or checking more frequently.

Notice something unusual? Don’t wait for your next routine check-up. Seek medical advice promptly.

The SHOPLOOOH Being Alive Is the Special Occasion Tee in soft pink with embroidered script and three satin bows
The Pink October Tee

Being Alive Is the Special Occasion Tee

RM79/piece
In-store & online

For every Tee sold,

RM15

will be donated to a local non-profit organisation supporting the breast cancer community.

Campaign period · until 31 October 2026
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